F

• FTC Disclosure: A legal requirement for affiliates to disclose their affiliate relationships and earnings when promoting products or services to maintain transparency with their audience.

I

• Impression: A single instance of an affiliate link or banner ad being displayed to a user.
  
  
  

L

• Landing Page: A dedicated web page designed to convert visitors into leads or customers.
  
  
• Lead: A potential customer who has expressed interest in a product or service, often by providing contact information.
  
  
• Lifetime Value (LTV): The total revenue generated from a customer over their entire relationship with the merchant.
  
  

• Link Cloaking: A technique used to hide or mask affiliate links to make them look more user-friendly and less like promotional links.
  
  

M

• Merchant: The company or individual that creates and sells the products or services being promoted by affiliates.
  
  
  

N

• Network: A platform that connects merchants with affiliates and manages the tracking, reporting, and payment processes.
  
  

• Niche: A specific, focused market or area of interest that an affiliate targets with their content and promotions.
  
  
  

P

• Passive Income: Once set up affiliate marketing can provide an income with little or no intervention.
  
  

• Pay-Per-Click (PPC): An affiliate commission model where affiliates are paid for each click on their links.
  
  
• Pay-Per-Lead (PPL): An affiliate commission model where affiliates are paid for generating qualified leads.
  
  
• Pay-Per-Sale (PPS): An affiliate commission model where affiliates are paid a percentage of each sale they generate.
  
  Payout Methods: Different ways affiliates can receive their commissions, such as through bank transfers, checks, or PayPal.
  
  
  

R

• Recurring Commissions: Earnings affiliates receive for recurring sales or subscriptions generated by their referrals.
  
  

• Referral: A visitor or customer directed to a merchant’s website through an affiliate’s promotional efforts.
  
  
• Referral Link: Another term for an affiliate link.
  
  
• Return on Investment (ROI): A measure of the profitability of an affiliate marketing campaign, calculated as the ratio of profit to investment.
  
  
  

S

• Sub-Affiliate: An affiliate who signs up to an affiliate program through another affiliate’s referral.
  
  
  

T

• Tracking Pixel: A piece of code embedded in a website or landing page to track user activity and attribute conversions to affiliates.
  
  
  

U

• Unique Click: A click on an affiliate link from a unique user, eliminating duplicate clicks from the same user.
  
  
  

V

• Vendor: Another term for a merchant or product/service provider in the affiliate marketing context.
  
  
  

W

• Website Wrapper: A website designed specifically to promote affiliate products or services, often with minimal original content.
  
  

• White Label: White Label: Rebranding and reselling another company’s product or service under your brand, often with affiliate marketing involved.
  
  
  

Z

• Zero Risk: Affiliate marketing is considered a low-risk venture as affiliates don’t need to invest in inventory or product development.